Quality": The Character of Gessler Term Paper

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The author suggests that care for the individual is characteristic of small, personal enterprises like Gessler's shoe shop, unlike standardized, corporate places of trade. Gessler can recognize a manufactured boot from far away, and will not charge for poorly made goods. "If I can do noding wid dem, I dake dem off your bill" (4). He says of firms, "dey get id by adverdisement, nod by work" (5).

For Gessler, the quality of his work is the only advertisement that is legitimate as he equates his own value with the quality and value of his work. He even looks like his handiwork: "Himself, he was a little as if made from leather" (2). But this belief impoverishes and ultimately kills Gessler.

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Eventually, the narrator learns that Gessler prioritizes his own life over his shoes, and funnels all of the profits back into the rent of the shop and the leather of his trade, so he starves to death.

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