Quantitative Vs. Qualitative Research Designs Term Paper

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Companies frequently fall in love with the data-rich results and think that the results are projectable. This supposition is wrong. Projectabilty is not possible, as the analysis is slanted and deals with a small size. Another general misapprehension is the belief that qualitative research will always give perfect deductions. Actually, the results will not give companies with perfect deductions, but only with adequate information to set up a firm basis for decision-making. Hence, if one wants strength in numbers, we can select quantitative research; when size is not the main factor, qualitative research is one's best choice. (Fitzgerald, 2000)

The choice of whether to select a quantitative or a qualitative design is a theoretical one. It must be kept in mind that these are two different viewpoints, which are not essentially polar opposites, though they seem to be opposites. Actually, basics of both methods can be used together in mixed-methods studies to get more information than could be got by using either one alone. Some features of Quantitative Research are: Objective, Literature appraisal need to be done early in study, Tests theory, and concentration is brief and thin, Measurable, Report statistical analysis.

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(Quantitative Research vs Qualitative Research)

Basic constituent of analysis is 'numbers, descriptive, co relational, quasi-experimental, experimental, Sample size: 30 to 500 and Counts the beans'. Some features of Qualitative Research are: Subjective, Literature appraisal may be done as study develops or later, Develops upon theory, concentration is multifaceted and wide, Interpretive, Report rich narrative, individual explanation, phenomenological, grounded theory, ethnographic, historical, philosophical, case study, Sample size is not of interest; looks for information rich sample and gives information as to which beans are to be counted. (Quantitative Research vs Qualitative Research)

The purpose of qualitative analysis is to give a full, thorough description and is suggested for use during the initial stages of research projects. In quantitative research we categorize features, consider them, and build statistical models in an effort to describe what is seen and is suggested for use during final stages of research projects. (Qualitative vs. Quantitative Research: Key Points in a Classic Debate).....

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