Analysis of Financial Websites SWOT

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RBV

Yahoo Finance: http://finance.yahoo.com/q/pr?s=cpki

This site is very useful for helping to establish an awareness and understanding of California Pizza Kitchen's current resources, especially its financial resources. Statistics and figures presented on this page and pages linked to this page (also belonging to Yahoo Finance and comprising further pages of the report that this URL is the first page of) give a clear understanding of CPK's current assets as well as its stock valuation, which gives some indicator of the confidence that exists in the brand. Company and industry overviews are also given that enable some degree of understanding regarding other tangible and intangible resources that the company possesses. Yahoo's financial and industry data is culled directly from company reports, press releases, and other reliable sources, and thus the data and information found on the Yahoo Finance website is also quite reliable.

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Hoovers: http://www.hoovers.com/california-pizza-kitchen/--ID__47669 -- /freeuk-co-factsheet.xhtml

Similar in many ways to Yahoo Finance, but with much more abundance and detail in the information presented, Hoovers provides concise yet comprehensive information on most mid- to large-sized public companies. Its pages on California Pizza Kitchen contains a wealth of information on a wide variety of different aspects of CPKs business; some of the information is repeated on other sites but much of its is new and far more detailed. As Hoovers provides its information as a subscription service and its longevity is dependent on reliability, this information is

CPK Investor Relations: http://investor.cpk.com/

The information contained on this page itself is little more than a brief history of California Pizza Kitchen as a company (a….....

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