Rebranding Sustainable Practices Nike's Sustainability Term Paper

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As employees have expertise in manufacturing products, they should be paid for that expertise. Low labor figures for manufacturing can question the quality of the products the company is selling to consumers. Not to mention that if Nike has recalls of products, consumers may view this as bad management practices that produce low quality products for high prices.

Where marketing takes a big portion of expense dollars, manufacturing labor expense should be balanced with the marketing expense. Unbalancing in these areas can bring questions of integrity and quality of products.

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It could also place a bad taste with investors in determining the ethics of the company's management team. Nike should spend less on marketing and more on manufacturing labor costs to show a higher quality of products manufactured. Nike should also evaluate the marketing expenses and ensure that waste is eliminated in the process. These changes in the business processes could bring higher profits, happier employees, and show investors and the public a higher level of integrity of Nike's management team.

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"Rebranding Sustainable Practices Nike's Sustainability", 13 June 2013, Accessed.16 May. 2024,
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