Recruitment and Selection Strategies Recommendations Research Proposal

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Recruitment and Selection Strategies for Landslide Limousines

Organizational goals

The goal of recruitment and selection strategies is to locate and secure the most appropriate individuals for the positions that are available in as efficient and reliable fashion as possible (Absar, 2012). In this regard, Absar reports that, "Recruitment can be defined as the set of activities that an organization uses to attract job candidates who have the capabilities and attitudes needed to assist the organization accomplish its goals" (2012, p. 436). Recruitment therefore consists of taking the steps that are required to attract the most qualified individuals to make application for employment with the organization while selection involves choosing the best available candidates (Absar, 2012). For this purpose, optimal recruitment and selection strategies include recruiting through a variety of media and recruiting externally and internally (Swiercz & Ezzedeen, 2001).

Workforce plan for proper staffing for the next 5 years congruent with organizational goals and objectives

Currently, the company projects an annual turnover rate of about 10%. Therefore, recruiting and selection strategies should be ongoing rather than static in order to ensure an ongoing pool of potential candidates (Stringer & Cheoha, 2003).

Workforce diversity objectives

One of the goals of the company is to promote diversity in its employee base as a corporate mission as well as to comply with applicable state and federal laws (Sims, 2002).

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Organizational branding issues

As a start-up, Landslide Limousine should follow the example of other limousine services in the past by emulating an established brand to the maximum extent within legal limits. There are a number of advantages to this approach. According to Foxman, Muehling and Berger (2009), "Imitation strategies involve any or all of the marketing mix elements, including price, product, distribution, and promotion. Thus, a series of increasingly imitative strategies is envisioned, e.g., legally permissible emulation of an established brand" (p. 171). Although there are a number of ways to emulate a leading market brand that are legally permissible, the competitive environment for limousine services in Austin will demand an innovative approach. In this regard, Foxman and his associates point out that, "The aim of the creators of imitator brands is to position the new product next to a better known (often market leader) brand. One simple means of achieving this objective is to emulate the package design of the well-known market leader" (2009, p. 171). Today, one of the leading limousine services in Austin is BigAsTexas Limousine Service (http://www.bigastexaslimos.com/). This company features conventional all-black limousines as well as a distinctive all-pink version targeted at female customers depicted in Figure….....

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