Relationship Marketing Customized Mailing Is a Preferred Term Paper

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Relationship Marketing

Customized mailing is a preferred way of selling the products and services as compared to the mass mailing. As evident, currently customized mailing is norms in which a firm strives to create and maintain long-term elations with its customers.

It is generally agreed that a firm that is equipped to create, maintain and manage customer relationship over the life of a customer is at a better position to sustain its advantages, so there is no wonder that a company that looks for mass marketing strategy is likely to be left behind in the fast and dynamic competitive arena (Greene, 44).

Research has shown that creating a new customer is far more expensive for a firm than retaining an existing customer.

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Therefore, firms that try to understand customers and meet their demands in products and services often incur less cost in their marketing efforts.

Through mass customization mailing strategy, it has become common for companies to….....

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"Relationship Marketing Customized Mailing Is A Preferred" (2004, September 22) Retrieved April 28, 2024, from
https://www.aceyourpaper.com/essays/relationship-marketing-customized-mailing-176407

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Latest Chicago Format (16th edition)

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"Relationship Marketing Customized Mailing Is A Preferred", 22 September 2004, Accessed.28 April. 2024,
https://www.aceyourpaper.com/essays/relationship-marketing-customized-mailing-176407
   

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