Research Apple Essay

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Apple

"A population is thus an aggregate of creatures, things, cases and so on," ("Populations and Samples," n.d.). The population samples for this research will consist of product developers and engineers, market researchers, Apple employees, and consumers. Using a broad population base like this allows for the most thorough insight possible into how Apple can improve their innovation strategies. The product researchers, engineers, and developers are the people who are most in tune with what can be done, and what is within the pragmatic realm of possibility. For example, if product developers were asked what they would design if money were not an issue, they could help determine some new directions for Apple. Product researchers, engineers, and developers will be contacted directly by our research team. Our research team will phone or email a list of product researchers and developers working for different companies all over the world. The initial search will be conducted via LinkedIn, which will list people with the job titles we shortlist including product developer.

Market researchers are also critical for this population sample, because they are in tune with target markets, trends, and different market segments.

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It is important to know, for instance, whether Apple wants to market unique products to different market segments. If so, which market segments would be receiving which products, and why? These are questions that market researchers can help Apple on their path toward greater innovation. Market researchers will also provide the means by which to understand what drives consumer demand and what consumers are demanding from their mobile, computer, and smartphone devices. The research team will access the market researchers in a similar way as the product developers, via LinkedIn. Likewise, the market researchers will be chosen by their job titles and accessed electronically or by telephone. The researchers may need to disqualify some of the initial set of participants for reasons such as not having worked in their field for more than two years. We need to maintain the internal validity of the study, which means only selecting professionals who are well-versed in either product development or market research.

Apple employees are another….....

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