Residential Fieldtrips Adding Value to Marketing Education and Student Experiences Essay

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Residential Fieldtrips: Adding Value to Marketing Education and Student Experiences

Fieldtrips are important non-formal way of teaching and learning different fields. Marketing courses are important as today businesses are growing and exploring international markets. At present marketing is not just limited to advertisements in local newspapers and television channel instead different aspects of marketing and different sources like internet, social media marketing and word of mouth have emerged. Experiential learning is useful for many fields including marketing. Present paper is a discussion on the benefits of residential field trips for marketing students. The paper is based on the experiences and views of the 32 marketing students from studying in the marketing course at Middlesex University in UK who visited Edinberg, Scotland and attended many seminars and workshop there on marketing.

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The results of the study reflect that field trip was beneficial for students not only in understanding the marketing concepts but also improving their relationship with other students as well as faculty members.

Table of Contents

Abstract 2

Residential fieldtrips: adding Value to marketing education and student experiences 4

Introduction 4

Purpose of the research 4

Literature Review 5

Residential Education 5

Methodology 7

Results and Findings 7

Practical/real life insights (if any) that the student gained 9

The impact of residential experience on relationships and interaction with fellow students and members of faculty? 10

Expectations and experiences from the trip 10

How will I apply these practical learning and knowledge in class ? 11

What would I have done differently in.....

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Latest APA Format (6th edition)

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"Residential Fieldtrips Adding Value To Marketing Education And Student Experiences" (2012, April 16) Retrieved May 18, 2024, from
https://www.aceyourpaper.com/essays/residential-fieldtrips-adding-value-marketing-112766

Latest MLA Format (8th edition)

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"Residential Fieldtrips Adding Value To Marketing Education And Student Experiences" 16 April 2012. Web.18 May. 2024. <
https://www.aceyourpaper.com/essays/residential-fieldtrips-adding-value-marketing-112766>

Latest Chicago Format (16th edition)

Copy Reference
"Residential Fieldtrips Adding Value To Marketing Education And Student Experiences", 16 April 2012, Accessed.18 May. 2024,
https://www.aceyourpaper.com/essays/residential-fieldtrips-adding-value-marketing-112766
   

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