Responsive Structure Responsive Organizational Structure Term Paper

Total Length: 365 words ( 1 double-spaced pages)

Total Sources: 1+

(Borgatti, 1996)

Unlike a media conglomerate like Disney or Time Warner, an advertising firm has a large number of creative talents that work as a part of teams or cells, on particular accounts in a fairly independent fashion. For example, the Omnicom Group is an advertising, marketing and corporate communication conglomerate, rather than an agency with a singular and notable figurehead that manages such accounts as Gillette and has thirteen corporate branches under its letterhead.

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But this largeness makes it easier for the firm to take risks in accounts in selecting clients and launching campaigns, in case one campaign fails or a client is lost, another campaign may be just as likely to succeed. When businesses cannot standardize their product, diversity is key.

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Latest APA Format (6th edition)

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"Responsive Structure Responsive Organizational Structure" (2005, September 17) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/responsive-structure-responsive-organizational-67087

Latest MLA Format (8th edition)

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"Responsive Structure Responsive Organizational Structure" 17 September 2005. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/responsive-structure-responsive-organizational-67087>

Latest Chicago Format (16th edition)

Copy Reference
"Responsive Structure Responsive Organizational Structure", 17 September 2005, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/responsive-structure-responsive-organizational-67087