Role in Evaluating the Impact Research Proposal

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Resources -- Because we will be focusing on two universities, the following resources will be necessary:

Human -- 1 moderator from each university, potentially a graduate student in marketing research that would take this on as a project; additionally, one tutor or faculty sponsor for each university to help validate the program.

Fiscal -- Costs associated are minor, especially if the study can be done online. Interview time, perhaps remuneration to monitors, but if designed carefully within a compatible program, should be free.

Space -- interviews can take place in public areas, coffee shops, etc. And should not impact fiscal needs.

Other Considerations -- The study itself is relatively simple.

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Organization is straight-forward, but the key will be to find the right faculty sponsors with whom to discuss the data and interpretations and review the conclusions. Because the study is quite multidisciplinary, the outcome should prove of interest to a wide variety of stakeholders (Crandall and Sheppard, 2004).

REFERENCES

Crandall and Sheppard. (2004, December 13). Adult ESL and the Community College. Retrieved from Council for the Advancement of Adult Literacy: www.caalusa.org/eslreport.pdf

Questionnaire Design. (2010, January). Retrieved from FAO Corporate Document Repository: http://www.fao.org/docrep/w3241e/w3241e05.htm

Self Test on Learning English. (2007, April 27). Retrieved from SOON ONLINE: http://www.soon.org.uk/page23.htm.....

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