Role That He Outlines for Research Proposal

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Good design "today" is more random, and as such is unable to contribute to broader social goals; it only contributes to sales.

Bennett's article counters Ewen's by illustrating an example where design can be used to pursue broader social goals. She cites the case of AIDS posters in Kenya. For such posters to be effective, they must reflect the local society. This requires professional graphic design talent. From the project studied in the article Bennett shows how design can still have a positive function in society.

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It is not merely to sell product, but can be used to sell a message as well. The "then" design sold certain messages about the direction of society; this "now" design serves the same function. The AIDS posters therefore represent an evolution in the role of design, where modern selling principles are incorporated into historical socio-political messages to sell ideas, such as….....

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