Ryanair Case Study Case "Dogfight Case Study

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Additionally, the speed offered by the flight, and the regularity of service could draw both tourists and business travelers for whom saving time is of premium importance. The fact that the Ryan family is building their business slowly and focusing primarily on a single route is likely to be of great advantage in terms of creating a strong and secure customer base through high-quality service.

Weaknesses

As an upstart company, Ryanair is competing against two of the most stalwart examples of the British aviation industry, that of British Air and Aer Lingus. Also, it may have to fight some of the currently-existing trends in airfare: ae of round-trip travelers have opted to use rail and sea ferries rather than aircrafts, which are priced around £55.21 per round-trip journey. On one hand, the fact that the journey takes nine hours by rail and ferry and one hour by air would seem to be an argument in favor of Ryanair, given the considerable time savings offered by its flights.

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However, this could be an indication that travelers on the route are budget-conscious enough that they will opt for the least expensive mode of transportation, even if Rynanair's prices are superior to those of its competitors.

Another problem is that Ryanair is not diversified in terms of the services it offers. By focusing on one flight, if demand for the route plummets, Ryanair is likely to experience financial difficulties. Dublin's economic contraction could cause a rapid fall off of business travelers, and a sharp downturn of tourists to the area could also leave the company financially strapped. Demographic factors are not on Ryanair's side. On the route the company serves, the total numbers of air passengers have been stagnant for ten years......

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