Safety Market Forces and Selling Essay

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In a commercially competitive atmosphere for some, being safe is seen as a costly, elusive and never-ending responsibility with uncertain returns on the investment. But those people often miss the real target. Accidents, incidents and even the smallest events harm customers and staff, not to mention injures the profit line, the reputation or the morale within the company. Managing safety entails finding the perfect balance between the creation of services and products and the protection of human, financial and technical resources (Raman, 2010).

Managers continually challenge safety pros in order to rationalize their programs and initiatives. But obtaining buy in from upper management can often be difficult. One needs to have metrics that depict significant prospective data that management can understand. Retrospective safety data is characteristically used to validate positions and suggestions. But it's typically restricted to historical injury data. Regulatory interpretations are another ordinary selling tool. But it is more successful to use prospective and program assessment data, collected to drive corrective action plans, and to sell management on these objectives while justifying budget needs (Selling safety to managers using metrics, 2002).

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Selling safety features that may or may not be needed in the future can be very tricky. Without concrete data available to justify the costs it may be hard to convince those in charge that the investment is worth the cost. But when dealing with the safety of human life it is very important to make sure that all possible options are evaluated as having a reactive mindset is not the way to go. The airline industry as a whole needs to adopt a proactive approach in order to make sure that safety be a number one priority......

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