Sales Force and Marketing SWOT

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Develop a sales strategy for new and old productd

It has a personal touch customer services

Able to get referrals

Customer satisfaction

Began the fair and show program,. "In years past, our sales force has displayed our cutlery products at many home shows and fairs," said Steve Pokrzyk, Market Development Manager of Vector Marketing. "It has been a great opportunity to introduce our products to new prospects and a lucrative opportunity for our sales force. We've also recognized that focused attention on fairs and shows could dramatically increase the potential for growth in this market (Vector Marketing, CUTCO Cutlery Expand Sales Through Aggressive Home Show Campaign).

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Weaknesses:

Too many turnovers due to employee's age

Not a stable environment for older employees

No room to advance without waiting for years

Poor advertising, not able to reach younger audience

Opportunities:

Strong base of early adopters from initial gift card promotion

Has become the most recognized brand in the world.

Market other countries

Set up business internationally

Advertise new products

Produce more modern products

Expand products

Identify product with customer

Threats:

Lack of relevance to non-frequent user

Prices

New companies competition

New marketing from competitors

Failed new products

Failed sales….....

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