Sales Plan for Any Business Term Paper

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4% during the first year. ("Financial Plan," 2010)

Is there enough Detail to communicate their Sales Plan?

There is enough information to communicate the long-term vision of the sales plan. However, over the short to medium term, there are many assumptions that are not realistic about the business world. Like what was covered previously, they have no effective marketing strategy for when the company first opens. This is when they need to be aggressively pushing for new sales, as the company's future viability will depend upon the Sales Department's success. Because the authors have not accounted for this means, that if their sales are off just little bit, the entire business could be in jeopardy.

Changes that could be Implemented in the Sales Plan

One of the first things that the company needs to do is hire the Sales Manager and begin building the sales team. To cost effectively achieve this objective, you could have the Sales Manager and staff start out on part time basis. Then as sales are increasing, they begin working full time. At the same time, you would need to use a variety of marketing tools to reach out to this market to include: visiting various trade shows along with engaging in a mass media campaign, to build the image of the brand through television and radio advertising.

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Once this take place, you would have to begin marketing the business to consumers at least 60 to 90 days prior to opening. These different elements will help ensure that the company has ample amounts of exposure prior to opening, which would build sales from the very beginning.

Clearly, the business plan for Stretch r' Wings is economically viable over the long-term. However, over the short to medium term, the plan does not show how the company will account for sales in the beginning. If they can implement a strategy of building the sales department prior to the business opening, the company will dramatically improve the sales projections and profit margins during the first two years. This is important because for most business, the first one to two years will determine how successful the entity will be in the future. Together, these different elements highlight the overall strengths and weaknesses in the sales plan for Stretch r' Wings......

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