Sales Plan for a Business Marketing Plan

Total Length: 380 words ( 1 double-spaced pages)

Total Sources: 1+

Initiate sales lead nurturing program using a marketing automation system such as Eloqua or Marketo.

60 Pay Plan

1. Track sales cycles for each Senior Sales Manager and determine the best use of collaterals, product demonstrations and additional sales support is needed to close the sales.

2. Create an expanded customer success story campaign with marketing showcasing recent customer wins and using the quotes from satisfied accounts to attract new prospects and gain the trust of those in sales cycles.

3. Initiate a series of webinars held once a month to promote the recent customer success wins, collaborating with marketing, and use these events to drive more sales leads.


4. Close top 20% of potential opportunities using the combination of collaterals, product demonstrations and customer references.

90 Day Plan

1. Close the top 35% of all opportunities in the pipeline for the quarter by through the coordinated use of marketing collaterals, product demonstrations and extensive use of success stories.

2. Define a pipeline analysis strategy for bringing Senior Sales Managers into closing deals that are near making a decision using advanced analytics from Salesforce.com.

3. Continue pursuing all sources of….....

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https://www.aceyourpaper.com/essays/sales-plan-business-85802