Sales Planning for Aspen Athletic Research Proposal

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The club employees will have to simultaneously meet two pivotal conditions -- they must be highly skilled, trained and able to perform their job, and secondly, they must be obliging and polite with the customers. Since the company does not offer a material product but a service, its employees represent the link to customers and they are the ones able to generate client satisfaction. This in turn materializes in returns and sustained revenues.

Aside promotional operations, facility location and human resource training, it is necessary to set the pricing strategy.

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This should be a penetration pricing strategy which implements lower prices in the first months in order to attract customers. Once the customer base is solidly formed, variable pricing strategies will be implemented, which will set the retail prices in accordance with the costs incurred in the delivery of the services.

Reference:

Forecast and Plan Your Sales, Business Link, http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1073790733 last accessed on July 14, 2009.....

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