As expected to prove H3, the fourth graders could recall a median of 6 items about the ad while the first graders recalled a median of 4 items. The ultimate conclusion of the researchers was that children "can recall a reasonable amount of informat Continue Reading...
Food advertising is even worse, because while a parent might be able to avoid the toy store, in the grocery store he or she is subject to food masquerading as a toy. The only possible resistance is not taking the child shopping, which forces the par Continue Reading...
..While older children and adults understand the inherent bias of advertising, younger children do not, and therefore tend to interpret commercial claims and appeals as accurate and truthful information," said psychologist Dale Kunkel, Ph.D., Profess Continue Reading...
marketing strategy of McDonald's The message of healthy eating seems to have permeated our entire culture. The need to 'eat less and move more' is proclaimed everywhere in public service announcements. The White House has even instituted a campaign Continue Reading...
Gender Stereotypes and Body Image The media's influence in western culture is pervasive. Through magazines, television and print ads such as billboards, advertisers have consistently adopted gender stereotypes in terms of body image, and use these s Continue Reading...
Policy Guidelines Obesity has grown into a worldwide pandemic, with obesity rates constantly increasing. The WHO (World Health Organization) reports that over forty million children and 1.4 billion adult individuals may be categorized as ‘overw Continue Reading...
" Fiscal year 2007 was ended with sales worth more than $37 billion and with a total staff number of 103,000 employees. The Ongoing Battle against Coca Cola PepsiCo and Coca Cola's endless disputes have been organized by the specialized literature Continue Reading...
