The United Steelworkers struck over the proposed closing, and the strike dragged on for several weeks before being settled, causing problems throughout the company and their customers, as well. The strike began Oct. 5, and over 12,000 workers were i Continue Reading...
The parallels are of Sheikh Mohammad are drawn with King Abdul Aziz of Saudi Arabia who used oil to build the foundation of modern Saudi Arabia. He can also be considered a CEO who is managing his emirate like a big company using the modern manageme Continue Reading...
(Setting and Measuring Service Standards)
The store then appointed supervisors to ensure that all employees were following the procedures properly and even used 'mystery shoppers 'to find out if all the measures were being implemented, and the repo Continue Reading...
Of course, the much shorter pleated skirt we now associate with modern Japanese school girls is also a chic look, and the carrying over of this simple design into a popular and often fetish-linked fashion for Western girls of modern times is an impo Continue Reading...
Computers Are an Underutilized Resource for High School Physical Education Teachers
Computers have become an integral part of the high school learning environment, beginning in the early 1990s. They provide a vast variety of resources to help enhanc Continue Reading...
Today's consumers act more en masse rather than as individuals, and so, marketing must show them why the "must" have the newest trendy items, or why they have to continue to need those items. Consumers still have personal choices, but they tend to s Continue Reading...
If just about anyone but the poorest people in America can afford what once were considered luxuries, what is there left to aspire to or hope for? The author's concept of wealth states that people acquire desirable objects to illustrate their superi Continue Reading...
Starbuck's Pricing Strategy:
Throughout its history, Starbucks Corporation has established a reputation for having the most expensive coffee products in the marketplace. The evident premium pricing at Starbucks are combined with the premium name or Continue Reading...
Marketing in Healthcare
Catholic Healthcare West
Catholic Healthcare West (CHW) is a not-for-profit healthcare organization serving parts of Arizona, Nevada and the majority of California. With 42 hospitals it is the largest Catholic hospital syste Continue Reading...
Marketing
A comparison between two major department stores, Nordstrom and Wal*Mart can illustrate the concepts of pricing and distribution. The research shows that both Nordstrom and Wal*Mart use pricing and distribution strategically, but with diff Continue Reading...