Strategy Mapping & the Learning and Growth Perspective Learning and growth is the fourth category of the balanced scorecard, which makes up the basis of any strategy. In this perspective, there is establishment of the employee capabilities, skil Continue Reading...
BSC Customer One of the aspects of the balanced scorecard framework is the customer service perspective. This perspective is based on the idea that there is "an increasing realization of the importance of customer focus and customer satisfaction in Continue Reading...
This is also in the context of bringing more relevant information to customers across all of these social media channels, and always living by the axiom of getting what you give (Bernoff, Schadler, 2010). Social media channels need to be orchestrat Continue Reading...
