S ome aromas even affect us physiologically" (p. 38). Researchers exploring human olfaction have determined that: faint trace of lemon significantly increases people's perception of their own health. Lavender incense contributes to a pleasant mood Continue Reading...
Global Operations One of the largest sources of competitive advantage for a global corporation is the ability to optimize operations on a world-wide scale by minimizing costs and maximizing revenues. This is accomplished by leveraging technology, ma Continue Reading...
Marketing Analysis for McDonald's Corporation History and Scope of Business No one will argue that the golden arches is as much of an American icon as apple pie and baseball. The McDonalds sign is one of the most recognized logos in American and no Continue Reading...
