brand loyalty among the youth sportswear consumers in the United States and Kenya for the purpose of comparison. It is projected that there will be some culture-driven differences among the two groups, while other differential factors may also drive Continue Reading...
Palm IPO Case
Discuss whether any biases apply in regard to the Palm IPO to the analysts, investors, management.
Yes, biases on multiple fronts were present with all stakeholders involved. I believe it is important to look at these biases in regard Continue Reading...
Decathlon China
Decathlon needs to determine a social media strategy. The company has lagged in its growth since entering China, and faces intense competition. However, technological and social changes in Chinese society have provided an excellent o Continue Reading...
Kodak decided to implement this initiative after conducting market research on the costs of printing at home. According to a study by InfoTrends, the greatest obstacle to printing at home is the cost of ink and supplies (Kodak, 2007). Another print Continue Reading...
" Fiscal year 2007 was ended with sales worth more than $37 billion and with a total staff number of 103,000 employees.
The Ongoing Battle against Coca Cola
PepsiCo and Coca Cola's endless disputes have been organized by the specialized literature Continue Reading...
As an investor, discuss which company you would choose to invest in and provide a rationale for your decision. Support your conclusions, why or why not?I would choose to invest in CVS. First, the company is trading a lower multiple to earnings than W Continue Reading...
Fashion Buyer
Brand
Own branded labels include the labels that the stores themselves go on create. Store brands or own products are an array of products that are sold by the retailer less than one marketing identity. The retailer itself designs, pr Continue Reading...
By "lifting all boats" and extending the concept of being "our brother's keeper" we begin, as a society, to address basic human rights worldwide.
Question #2: What role should governments play in regulating commerce to ensure that the rights of peo Continue Reading...
Problem at Uber
Introduction
Uber has 22,000 employees worldwide and approximately half of its employees work inside the US. The company has nearly 1 million drivers in the US and approximately 4 million worldwide (Sainato, 2019). The problem that Ub Continue Reading...
High School Marketing
Marketing in American business is essential to the ultimate success of any product or service (Archambeau, 2007). The field of marketing is relatively new having emerged in the aftermath of the Second World War and the rapid ec Continue Reading...
Marketing Research
In practical terms, there is very little difference between Gatorade and PowerAde. Both are forms of dietary supplements which often pose an unknown source of danger for individuals growing up to be sportsmen. All the growing up s Continue Reading...
It is precisely because the company decentralized its controlling brands into less bulky packages that the CEO could streamline their production process and achieve greater results. However, the Hard Rock Cafe article showed exactly the opposite bus Continue Reading...
Instagram consumer culture- shopping/e commerce , influencers and brand matching, brands seeking influencers through purchasing item yourself then promoting on your page (the deeper story)
With developed markets, economic growth is heavily predicate Continue Reading...
These authors add that with respect to this exemplary leadership quality, "Although a significant difference existed by gender, both men and women rated challenging the process as their least developed leadership skill" (p. 259). This also means tha Continue Reading...
Question 6: How long do you see yourself participating in...
As long as I can -- until I get injured, I guess -- hopefully my knees will hold out! I'm pretty fit and always have been athletic. I try to train and eat right. My obsession with racing Continue Reading...