Today's consumers act more en masse rather than as individuals, and so, marketing must show them why the "must" have the newest trendy items, or why they have to continue to need those items. Consumers still have personal choices, but they tend to s Continue Reading...
If just about anyone but the poorest people in America can afford what once were considered luxuries, what is there left to aspire to or hope for? The author's concept of wealth states that people acquire desirable objects to illustrate their superi Continue Reading...
Archaeology is a social science, with an emphasis on the word science. This means that the work that is conducted is done in a systematic acquisition of new knowledge about nature and the body of already existing knowledge gained. The scientific meth Continue Reading...
