Women and the Home Front in Western North Carolina and Eastern Tennessee during the Civil War
This paper examines the living conditions and attitudes that shaped the lives of the women in western North Carolina and eastern Tennessee during and afte Continue Reading...
Digital World and Luxury Brands
Why do companies need a digital marketing strategy?
What is the importance of digital marketing strategy in a company? The simplistic answer is the loss of opportunities and business. Digital marketing strategy formu Continue Reading...
Social Media Retailing Applications: Opportunities and Threats
How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for Retailers Today?
This study examines social business in general, how it developed and th Continue Reading...
It can be argued that from a responsibility standpoint, it is only money and can be replaced. Therefore, the risk associated with the actions of the manager do not compare with other professional fields. It would appear that licensure is not necessa Continue Reading...
marketing strategies of Coca-Cola and Pepsi in Thailand and UK
Coca-Cola and Pepsi, rated among the top companies in the world share a common fact - for several years, both these companies have been successfully selling a simple product made of wat Continue Reading...
Branding in Service Markets
Amp Aim And Objectives
Themes for AMP
Characteristics Composing Branding Concept
Branding Evolution
S-D Logic and Service Markets
Branding Challenges in Service Markets
Considerations for Effective Service Branding
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Instead of designing businesses through much analysis and interpretation, Seth Godin describes how the long-term effects of stories can revolutionize the culture of businesses for the better. When an entire business can get galvanized on the core va Continue Reading...
Strategic Management Concept: Outsourcing
Strategic Management: Ourtousrcing
Definition of outsourcing
Outsourcing is defined as the contracting another person or company to perform a specialized function (Lacity and Hirschheim, 1993). Outsourcing Continue Reading...