Advertising All industries rely on what Lutz calls "weasel words," those stock phrases ubiquitous in advertising. Among the most common weasel words include "new and improved." As if with total disregard to the environmental degradation caused by ov Continue Reading...
GM's market share is a source of strength because it provides the company with considerable muscle and brand recognition. That is leads the Chinese market and is a major player in the U.S. market provides it with opportunities for economies of scal Continue Reading...
WEDDING White Gown The white wedding dress: Showcasing the (commoditized) body The wedding dress as body-dominant or body-subordinate "The 'traditional' or lavish wedding denotes a religious setting, a bride dressed in a long, white gown, a multi Continue Reading...
