This is related to the need for prominence, which advertisers play on by suggesting that respect is attendant on use of the product. Instead of being looked up to, being looked on is the goal of the need for attention, and then the need for autonom Continue Reading...
The author selects different ads to support his arguments about the different appeals. By cherry-picking from the familiar, the author invites the reader to agree, and avoids a situation where he writes over the reader's head, which could cause the Continue Reading...
worlds they create for us: The similar yet different worlds of female and male fitness of "Shape" for women and "Men's Health" In answering the question, what worlds do magazines create for their readership, one must first ask, whom is the readersh Continue Reading...
