Barbies, Ourselves" and "Barbie, G.I. Joe, and Play in the 1960's," Emily Praeger and Gary Cross, respectively, discuss the cultural importance of children's toy dolls, and of Barbie and G.I. Joe in particular, although from different perspectives. Continue Reading...
This is in order to capture new markets like the Middle East which have offered up their own ethnic competition to Barbie's Americanized style. Mattel has incorporated newer Barbies in order to appeal to a variety of markets. In 1968, the first Afri Continue Reading...
Barbies, Ourselves Emily Prager's "Our Barbies, Ourselves" examines the impact that the Barbie doll has had on American culture, perceptions of gender, and heterosexual relationships. Prager begins by noting that Barbie was designed by a man, a fac Continue Reading...
Mattel Faced in China In 2009 Mattel opened a six-story House of Barbie in Shanghai, expecting it to be an enormous hub for an emerging market in China. However, just two years later Mattel was forced to close the doors on the $30 million facility. Continue Reading...
Mattel Analysis The History, Operations, and Structure of Mattel, Inc. Founded by Ruth and Elliot Handler and Harold ("Matt") Matson in 1945, Mattel, Inc. has grown from its origins as a humble picture-frame manufacturer operated from a garage to b Continue Reading...
Branding Barbie Brand Introduction Barbie is a well-known style doll brought to existence by the U.S. toy-company called Mattel, Inc. And was started in 1959. The brainchild behind Barbie is Ruth Handler who happened to be American businesswoman. Continue Reading...
Mental Illness In the social environment, mental illness is a serious condition and with an advancement of technology and modern science, the physiological issue surrounding a mental illness is not well understood. The stigma that place on people su Continue Reading...
1073). Brocklesby advocates 'Soft OR' approaches such as Multi-Criteria Decision Analysis, Data Envelope Analysis, Cognitive Mapping, Soft Systems Methodology and the Theory of Constraints to allow for "conflicting objectives and multiple subjectivi Continue Reading...
Sexyuality Sexuality The 1950's and Sexuality World War II can be seen as an ending and then a beginning for different eras. Prior to the war, the world was in a the most severe economic downturn that anyone had experienced in modern times, wherea Continue Reading...
Feminism & Gender Theory 'No boys allowed:' Legos for girls In her book, As Long As It is Pink, author Penny Sparke notes the great 'distaste' she felt when wrapping up some glass ornaments she had bought for her mother. She knew her mother wou Continue Reading...
In this article, the author describes the technological, demographic, and market forces shaping this new digital media culture and the rich array of Web sites being created for children and teens. Many nonprofit organizations, museums, educational i Continue Reading...
