Barbies, Ourselves" and "Barbie, G.I. Joe, and Play in the 1960's," Emily Praeger and Gary Cross, respectively, discuss the cultural importance of children's toy dolls, and of Barbie and G.I. Joe in particular, although from different perspectives. Continue Reading...
This is in order to capture new markets like the Middle East which have offered up their own ethnic competition to Barbie's Americanized style. Mattel has incorporated newer Barbies in order to appeal to a variety of markets. In 1968, the first Afri Continue Reading...
Branding Barbie Brand Introduction Barbie is a well-known style doll brought to existence by the U.S. toy-company called Mattel, Inc. And was started in 1959. The brainchild behind Barbie is Ruth Handler who happened to be American businesswoman. Continue Reading...
Mattel Faced in China In 2009 Mattel opened a six-story House of Barbie in Shanghai, expecting it to be an enormous hub for an emerging market in China. However, just two years later Mattel was forced to close the doors on the $30 million facility. Continue Reading...
Mental Illness In the social environment, mental illness is a serious condition and with an advancement of technology and modern science, the physiological issue surrounding a mental illness is not well understood. The stigma that place on people su Continue Reading...
Barbies, Ourselves Emily Prager's "Our Barbies, Ourselves" examines the impact that the Barbie doll has had on American culture, perceptions of gender, and heterosexual relationships. Prager begins by noting that Barbie was designed by a man, a fac Continue Reading...
Sexyuality Sexuality The 1950's and Sexuality World War II can be seen as an ending and then a beginning for different eras. Prior to the war, the world was in a the most severe economic downturn that anyone had experienced in modern times, wherea Continue Reading...
