Apple Inc.
Globalization initiatives have contributed to the need for many companies across the globe to expand their businesses beyond the local or domestic markets. The focus of this article is to analyze Apple, Inc., an American multinational th Continue Reading...
Apple Inc. And Samsung Group)
Background information about Apple Inc. And Samsung
Apple is the global trendsetter in the electronic industry with its tablets, smart phones and computers. The computer manufacture were their core strength for a long Continue Reading...
E-Marketing Strategies at Apple
Orchestrating rapid new product development cycles that in many cases deliver products and services that create new markets, while at the same ensuring the continual strengthening and fidelity of a global brand is a Continue Reading...
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Spillover Effect on the Stock Market and Bond Prices in Relation with GARCH
Abstract
This study examines the spillover effect between bond and stock markets in the U.S. using GARCH. The finding of a unidirectional spillover flow from bonds to stoc Continue Reading...
Introduction
In today's fast-paced and competitive business environment, strategic management is essential for organizations to achieve their goals and maintain a competitive edge. One key aspect of strategic management is forming partnerships wit Continue Reading...
Marketing Plan
Item Page
Product Description
Value proposition 3
Features and Benefits
Target market
Competitive Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing objectives
Measures
Pricing strategy
Distribution strategy
Continue Reading...
I. Market Domain: Search Engine Industry
The search engine industry covers firms operating search-based internet sites and search engines displaying ads. Their services are normally offered free of cost and their income comes from ads (i.e., " p Continue Reading...
This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments ha Continue Reading...
In this regard, Higgins (2002) reports that Micros Systems Inc. introduced a custom application specifically for the hospitality industry early on, and despite the lingering effects of the September 11, 2001 terrorist attacks on the market, this com Continue Reading...
Naked Economics: Undressing the Dismal Science by Charles Wheelan
Biographical Sketch of Author
Charles Wheelan, author of Naked Economics: Undressing the Dismal Science, is not a traditional economics expert, in that his background education goes Continue Reading...