Scientific and empirical research take time, and therefore detracts from the timeliness of such research. However, the truth level in such research is higher than in research that takes less time and is therefore more timely. The author points out t Continue Reading...
Speaking of Research It was surprising to read the details of everything that goes into research in order to get the final wanted product. It was also surprising to read about all of the statistics that are taken out of context in order to prove a p Continue Reading...
Managing Advertising, Sales Promotion, Public Relation and Direct Marketing Hundreds of theories exist that examine, outline, define and analyze the best methods for managing advertising, sales promotion, public relations and direct marketing campai Continue Reading...
School African-American Males Who Are Attending a Community-Based After-School Program ANTICIPATED RESEARCH METHODOLOGY A qualitative case study would be conducted by the researcher. As described by Gay, Mills, and Airasian (2009), a case study ex Continue Reading...
Significance of the Study to Leadership a leader's ability to adapt to change within global markets determines the multinational company's success (Handley & Levis, 2001). Affective adaption to cultural changes, albeit depends upon available in Continue Reading...
The Board of Directors, shareholders, Hans Baumwolleh (CEO), the Senior Management Team, Human Resources and the Sales department will need customized messages as well. Engaging management from all levels will be essential to the success of the co Continue Reading...
Brand equity of trusted advisor for CRM application delivery. Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000) References Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. Californ Continue Reading...
"As in the pre-testing, Amazon.com (M= 6.87) and Barnes & Noble (M= 7.18) brands were found to be significantly more familiar than Maximo.com (M= 4.44) and Suprema (M= 5.26; ps < .001).5 Lastly, 92.3% of respondents correctly classified the sell Continue Reading...
This is because it is quite difficult to gain a customer but extremely easy to lose one, and when the marketer has made a customer, then he must ensure that he maintains a minimum of contact with him so that he may be able to pitch his sales again t Continue Reading...
Codes of Conduct Describe your company and benchmark the codes of conduct used by similar companies. Critique the codes of conduct for three other companies. Benchmark codes: The code of conduct for my company (a newspaper publisher in a small town Continue Reading...
GAAP Newsletter Dear Managers: In the 21st century, particularly after a combination of the Global Recession and issues surrounding companies like Enron and Arthur Anderson, there has been a new paradigm about accounting in the media, for stakehold Continue Reading...
Management Account in the Public Sector and Management Accounting in the Private Sector: A Comparative Review The late 20th and early 21st centuries have brought increasing change to almost every country in the world, Australia included. Globalism d Continue Reading...
credibility to the receiver's ability to decode the advertising message in the intended way. A number of studies have examined the role of source credibility in advertising. According to Koekemoer and Bird (2004), source credibility, the believabili Continue Reading...
Warren Buffett is widely regarding as one of the greatest investors of all-time. As the chairman of Berkshire Hathaway, he commands an empire that encompasses railroads, candy, homebuilders, and underwear. His company now has a market cap of over $ b Continue Reading...
However, he also shows a high degree of empathy, sympathy, and compassion for others. Frequently a significant contributor in a service-oriented sales role" (Weitzul 1993:49). This characterization of the necessary qualities for successful salespeop Continue Reading...
Illustrate the differences between a straight rebuy, modified rebuy, and a new task purchase. Why is it important to understand the differences? A straight rebuy is the purchase of standard parts, maintenance, or repair, and operating supplies, or Continue Reading...
Marketing Mix An integrated marketing communications, or IMC approach, involves "coordinating the various promotional elements and other marketing activities that communicate with a firm's customers" (Belch & Belch 1999, p. 8). The most signific Continue Reading...
City Town Reimaging Using Sports Strategies A common challenge that has been impacting a number of cities throughout the UK is shifts in the local economy. This is because many industrial centers have been facing a decline in the manufacturing base. Continue Reading...
Pomerenke, PJ 1999, 'Class action sexual harassment lawsuit: a study in crisis communication', Human Resource Management, vol. 37, no. 3-4, pp. 207-219. This research examines how the media viewed Mitsubishi Motors Manufacturing of America (MMMA) f Continue Reading...
A judge's discretion can mean the difference between a young African-American person going to jail and having his or her life irreparably damaged or being placed in a program that might have a chance to save a human being. While judges cannot be ca Continue Reading...
homicides would be prevented if offenders knew the death penalty would strongly be enforced in most cases. In cases such as Bin Laden and Timothy McVay, the Oklahoma bomber, no one would even consider religious and moral activists pleas against cap Continue Reading...
Hidden Connections The advent of the information technology brought a revolutionary change in the way we think and apply science. Historically, inquiry in science has been based on a model that is connected point A to point B. And closely resembles Continue Reading...
Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official Website, 2005), share Continue Reading...
