34). The authors give a basic overview of the science behind major environmental concerns, and also, more importantly from the marketer's point-of-view, they examine how the public perceives these issues. This book is particularly valuable to read Continue Reading...
doind a research project pay green? I collected an articles . In order to be able to comprehend how being green pays off, one must concentrate on the relationship between employing environmental attitudes and economic performance at a company leve Continue Reading...
Outback Steakhouse, founded in 1988 by Bob Basham, Chris T. Sullivan, Trudy Cooper, and Tim Gannon, has emerged as an influential player in the American casual dining scene (Malcom & Lineback, 2003). Modeled after the rugged Australian Outback, the r Continue Reading...
