It also illustrates the specific ways stores are organized reveal cultural trends -- before, men used to never make child-related purchases or take children with them shopping. Now, areas that sell men's jeans need to have 'stroller room,' and McDon Continue Reading...
As Underhill states, "Men and women differ in just about every other way, so why shouldn't they shop differently, too?" (98). Women, for example, walk at a relaxed pace and carefully examine the merchandise. Men, on the other hand, "seem like loose Continue Reading...
Marketing We went into a Victoria's Secret store, and recorded our observations. These were then evaluate against what we learned in Underhill about the differences in the way men and women shop. We sought to evaluate the store on a few different di Continue Reading...
