Capellon
My work as a management consultant means that I must analyze and assess the marketing sector of the pharmaceutical company in a continuous and ongoing fashion. This means that I need to provide help in shedding light on the company's top m Continue Reading...
Solution Identification
To identify a solution, one must understand the nature of the problems. In addition to what has already been identified, it is worth noting that failure to reach the original objectives is not just an execution problem, but a Continue Reading...
Management
Initially, the problem was identified as being related to the new manager, who brought with him a leadership style and ideas about marketing that did not align with the prevailing culture within the marketing department. The result was th Continue Reading...
Risk & Reward
Worst Case Scenario
Kent (2008) discusses risk and notes that entrepreneurs seek to reduce risk. Entrepreneurism is risky because entrepreneurs do not know what they are doing. This may have been something Peter Drucker said, but Continue Reading...