Celebrity Endorsement Strategy: An Investigation Using Nike's relationship with Federer as an example, the paper analyzes the use of celebrity endorsement strategy of the brands beginning from choosing the right celebrity figures until the final re Continue Reading...
By virtue of the fact that sports such as baseball and football in the United States had begun to prove themselves enormously popular and profitable, the intrusion of sponsorship and advertisement as a regular element of the game had begun a century Continue Reading...
brand loyalty among the youth sportswear consumers in the United States and Kenya for the purpose of comparison. It is projected that there will be some culture-driven differences among the two groups, while other differential factors may also drive Continue Reading...
