Chiquita The case study of Chiquita, "Chiquita's Global Turnaround" shows how a company faces challenges to brand management and business strategies in the face of globalization. Chiquita's need to rebrand itself from the United Fruit Company's nefa Continue Reading...
Net Sales rose in 2003 to $2.6B, up from $1.6B the year before and in 2006 the company reported record net sales of $4.5B, largely attributable to the turn-around brought about by their redefining their business using the CSR frameworks and program Continue Reading...
This internal reflection may reveal a problematic absence of ethical orientation, a core lack of accountability, a flawed set of procedures or a misapprehension of the company's best competitive advantages. Naturally, the scale and scope of the comp Continue Reading...
