Classic Airlines has fallen into the organizational and strategy trap many of its predecessors had, and that is seeing price as the most valuable strategy to overcoming dropping passenger rates and profits. In fact, that is exactly the wrong strategy Continue Reading...
problem-solving model in suggesting ways towards solving marketing problem of Classic Airline. It takes into account the internal and external pressures that contribute to the current crisis at Classic Airline, the current objective of implementing Continue Reading...
Tail Economics Book Analysis: The long tail. How endless choice is creating unlimited demand In the past, economics' was dominated by vendors that sold a large quantity of only one or two items. The Internet has changed the shape of product offeri Continue Reading...
