The philosophy behind clinical trials goes back nearly fifty years, to the Kefauver-Harris Drug Amendments. The objective of a trial is twofold -- to understand the benefits and risks of a drug. The FDA has an obligation to the public that is just a Continue Reading...
Direct to Consumer Advertising HISTORY OF DRUG ADVERTISING THE DTC ADVERTISING PHENOMENON CREATING DEMAND DECEPTIVE ADVERTISING - A WOLF IN SHEEP'S CLOTHING CAUSE OF DEATH PROFIT UTILIZATION, PRICING, AND DEMOGRAPHICS LEGISLATION, POLITICS AN Continue Reading...
Consultant Pharmacists Impact on the Treatment of Hypercholesterolemia What is Cholesterol, and Why is it of Concern? Guidelines for Treating Hypercholesterolemia Management of Hypercholesterolemia Management of Hypercholesterolemia By Different Continue Reading...
The Food and Drug Administration has published recommendations that warn pregnant women, nursing mothers, women who might become pregnant, and children not to ear swordfish, shark, tilefish, and king mackerel due to high methylmercury content. They Continue Reading...
Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official Website, 2005), share Continue Reading...
For instance, British researchers of late administered natural Vitamin E supplements at the rate of 40-800 IU daily to men and women who had suffered a heart attack. Following an average of eighteen months, people who got Vitamin E were seen to have Continue Reading...
Marketing Plan for Kaiser Permanente Part A For nearly three-quarters of a century, Kaiser Permanente (hereinafter alternatively “Kaiser” or “the company”) has provided quality health care to a growing number of customers (Abo Continue Reading...
