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In the past decade, new auto plants have pursued a different strategy to increase line efficiency and reduce logistical problems: have the major parts suppliers build their plants next door to the main auto assembly plant. This was Continue Reading...
Porsche Case Analysis
The intent of this case analysis is to evaluate the buyer decision process the typical Porsche customer undertakes when searching for a new high-performance sports car. The Porsche sports car enthusiasts' decision process is si Continue Reading...
All of these attributes together fuel a high level of mastery of their jobs, a critical element in job satisfaction (Sull, 2007). Finally the aspects of personal and work outcomes, which include high internal work motivation, high satisfaction with Continue Reading...
Segmenting International Markets
Companies that operate internationally will also segment the market internationally. International segmentation is undertaken by companies identifying groups of consumers with common traits or characteristics, which Continue Reading...