Luis Vuitton
What are the distinctive characteristics of Japan's luxury goods industry and Japanese consumer behavior in the luxury goods segment?
Japan is the capital of luxury and a mass market paradise for luxury brands. In February 2009, it was Continue Reading...
Discuss the benefits and challenges of doing business in India. From an ethics and compliance perspective, what industry faces the most ethical challenges? Please support your argument with examplesGlobalization has created a litany of new opportunit Continue Reading...
Burberry Page |
Case Study- Burberry
CASE OVERVIEW
Burberry, a brand known for its quality, luxurious and royal association was confronted with strategic issues of style, product conventional look and targeted to older customer segment. The compan Continue Reading...