Marketing Analysis
How NikeID Strengthens and Accentuates the Global Nike Brand
Nike is considered the leading provider of athletic wear, shoes and equipment globally, and is perennially also listed as one of the top fifty most valuable brands in t Continue Reading...
The effectiveness of promotional strategies is highly dependent on their ability to resonate and be relevant to the target audiences over time (Reference). This is the basis of the research being undertaken; to determine which promotional tools and Continue Reading...
Figure 2: Using the BCG Growth/Share Matrix To Evaluate Eleftria Market Opportunities
Star Products
Question Marks
Cash Cows
Dogs
Source: (Anantachart, 2004)
3.3
e-retailing metrics
The e-retailing objectives for Eleftria Athletic shoes and Continue Reading...