Hyatt Marketing Plan
Situational Analysis
Environmental Analysis
Strengths
Weaknesses
Opportunities
Threats
Barrier to Marketing Planning
Marketing Planning
Product
Techniques for New Product Development for the Business Traveler
Marketing Continue Reading...
High-road competition focuses on service quality (Working for America Institute 2004), which means developing property in prime locations and the regular upkeep and upgrade of property. Hotels using high-road competition charge high room rates but Continue Reading...
As tourism would surpass rice exports, in being the number one product or service that the nation provides. This has helped the industry to grow, with various tourists from around the globe going to these destinations and then talking about their tr Continue Reading...
Westin Arlington Gateway
The company being researched is the Westin Arlington Gateway, located at 801 North Glebe Road in Arlington, Virginia. The Westin Arlington Gateway is one of more than 200 hotels and resorts located worldwide owned by Starwoo Continue Reading...
Brazil Hospitality and the 2014 World Cup
Brazil is in 2014 expected to host an estimated 50,000 soccer fans from all over the globe. The event is to last for four weeks. The fans are expected to stay in the hotels, eat in restaurants, shop and visi Continue Reading...
National corporations own many chains, even though several others are independently owned but affiliated with a chain through a franchise agreement.
Types of Hotels
The U.S. Department of Labour (2004) denotes five basic types of hotels:
Commerci Continue Reading...
All this nations entered into a contractual agreement for a Free Trade Area of the Americas in 2005. However, this agreement excluded the public and other significant participants of Members of Congress. The public was unaware of this contractual ag Continue Reading...
Given the strong and increasing competition in the gaming and entertainment industry, Mandalay should apply a more aggressive strategy. The group should continue to expand the business. This will attract more clients, and it will expand Mandalay's Continue Reading...
Another strategy companies often rely on are franchising their operations to attain economies of scale and global growth at the same time (Altinay, 2007). Franchising however has significant risk as it requires a high degree of branding consistency Continue Reading...
The fastest growth registered among the top 20 markets came from: (1) China (+19%); (2) India (+18%); and (3) Spain (+10%). (American Hotel & Lodging Association, 2007)
In the work entitled: "Hotels in China, India and Mexico are Capturing the Continue Reading...