691 Search Results for Marketing Digital Tools and Technology
In an online setting, Rowley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance their customer service and product development strategies base Continue Reading...
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries.
3.2: Integrating Pricing strategy with branding strategy
ATC will use a unique brand position to ensure that c Continue Reading...
Technology and Sports Marketing
Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical lim Continue Reading...
Digital Technologies
An investigation into the effects of DIGITAL TECHNOLOGIES on U.S. PRINTING INDUSTRY
US Printing Industry
Business Segmentation of Print Market
Industry Trends
Traditional Printing
Digital Technology for Printing
Effects of Continue Reading...
Digital World Beauty Strategies
Beauty and the digital marketplace
Aging
Lifestyle
Buying behavior
Psychology
People relationship
Online platform
Technology and innovation
The marketing strategy for products and services rests on the princip Continue Reading...
Digital Sound Synthesis and Usability Testing
Overview of analogue/digital synthesizers and their input in the music industry
An essential issue in the researches of new media happens to be to investigate and clarify the connection between technolo Continue Reading...
Digital World and Luxury Brands
Why do companies need a digital marketing strategy?
What is the importance of digital marketing strategy in a company? The simplistic answer is the loss of opportunities and business. Digital marketing strategy formu Continue Reading...
These additional offerings can help to generate higher, sometimes passive, earnings as well as increase a firm's potential differentiation. Ways" (Margarit,
Methods that can be used to do just this include the following:
Setting up a knowledge bas Continue Reading...
Introduction
When deciding upon marketing strategies to be used for a hotel business in order to attract new clients, a hotel must identify that which sets it apart from other competing hotels. The essence of any successful marketing campaign is the Continue Reading...
Comprehension
Standard marketing follow-up processes will be used to determine whether each target market understood the specific content and context of the marketing communications initiatives directed to them. Surveys will address the extent to Continue Reading...
This is why those service providers to other businesses often stress customer results in the core industries they compete in. These customer successes show the depth of expertise in a given area. These success stories make services tangible to custo Continue Reading...
Digital Book Production
Practical advice on publishing eBooks.
Which digital formats and platforms to convert to... pdf, ePub, Kindle, etc..
Lipton (2014) in his study assessed the current norms of the digital printing industry with focus on publi Continue Reading...
This is a valuable social and interpersonal skill, which will help kids to grow into effective and cooperative adults.
Goals:
The approach of the Kids n Clicks program will function on a personal, educational, and technological platform.
Personal Continue Reading...
Ocean Village is UK-based and is uses the differentiated experience of offering families the opportunity to define their own cruise itinerary (Kwortnik, 2006). There is freedom as to when passengers will eat, what they choose to participate in, and Continue Reading...
Technology Business Processes
Technology Mediated Organizational Improvement: Spotify's Marketing Mix
The proliferation of the personal computer, the high speed internet connection and the personal listening device have all have a dramatic change o Continue Reading...
Marketing
In order to incorporate the electronic education business into Med Ed, Learner is going to need to set out some performance benchmarks for the unit that reflect the bricks-and-mortar Med Ed educational leadership. There are a few different Continue Reading...
Digital Privacy in an Information Technology Age
Information privacy refers to the desire of individuals to control or have some influence over data about themselves. Advances in information technology have raised concerns about information privacy Continue Reading...
Marketing
Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 D Continue Reading...
Marketing
Life Stage Segmentation
The generational cohort segmentation shows how segmentation divides a population into smaller distinct groups. The different and unique characteristics of each group formed during segmentation allow advertisers to Continue Reading...
Marketing Problem Nokia
Marketing problem: Lack of product innovation
Current marketing environment of Nokia
Marketing Problem Nokia
Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The compa Continue Reading...
Partial cost recovery. This is an objective that might have interest for an organization that has other revenue sources.
Maximize quantity. The objective seeks to maximize the quantity of products/services sold or the number of customers in order Continue Reading...
Marketing Strategies
The use of Search Engine Marketing
Most business organizations are supposed to ensure the adoption of a suitable Marketing Strategy to ensure the attainment of their goals. The nature of business determines the strategy to be i Continue Reading...
Marketing Communication Strategy
Case 1 Open:
The first mention of Stella Artois in this article was a biography of the brand, dating from its humble roots in the late 1970s and its rise to fame as a popular international beer from Europe in the 19 Continue Reading...
What Salesforce does is create microsites, Twitter accounts, Facebook fan pages and LinkedIn accounts for their events, so that potential attendees can learn about the events' details through the channels that best fit their needs (Bernoff, Li, 2008 Continue Reading...
This did not end the matter, of course, and appeared to be addressed more at the copier than at sites facilitating sharing, which would become the next target.
File Sharing Services
Napster was the best known but hardly the only website devoted to Continue Reading...
Marketing Plan
Nextel's Marketing Plan for Industrial/Business Customers
Industry Overview a. Market Competitors
Nextel comes in the competitive carrier service market in the U.S., competing with Sprint PCS and other large industries like Verizon Continue Reading...
Response
Yes, technology generates problems, and it is shrewd and apt to point out that for every net gain to certain members of society via technology there is a net loss. The hand weavers of the 18th century were put out of business by 19th cent Continue Reading...
The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the ability to customize the Liberta Ultralight in quantity Continue Reading...
A special part of the walk-through is the online shopping part, wherein the researcher will ask the participant on how he/she goes about with his/her online shopping activity.
Note on triangulation
The proposed three-method design for this explora Continue Reading...
Technology in Business
The Digital Phone
Concept
The Digital Phone began with a single video on a concept of a phone, worth keeping, instead of the regular purchase of phones once they spoil. The strategy used by the Dave, a designer behind the co Continue Reading...
Marketing Research and other Academic Disciplines: A Blended Approach to Marketing Research
Marketing is in fact a blended industry. It relies heavily on other genres of business and academics to provide the tools necessary to reach out to target co Continue Reading...
(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below.
2.3. Human Barriers
As is evident from the above discussion, while many of the barriers to e-marketing are technological and demographic in nature, what Continue Reading...
Shorter Sales Cycles
As an expert in the field, Remont will also enjoy the benefit of shorter sales cycles. People who come to them will require less research, and will push more people to their product (Charlesworth 2009). They will approach the Continue Reading...
The broader areas of Customer Relationship Management (CRM) serve as the foundation of client relationship management and analysis (Ravanas, 2007).
There is the second weakness of also concentrating on the corporate donors as a largely homogeneous Continue Reading...
Based on the attributes of luxury brand, the luxury brand requires special marketing strategy to achieve brand objectives. The strategy assists in developing global brand reputation as well as forming brand awareness within the global competitive e Continue Reading...
Technology in Use in 1910 and the Technology in Use Today
Technology during 1910 and its rapid evolution to the present era:
The 19th century witnessed major upheavals in science and technology ushering a gamut of changes and widespread ripple eff Continue Reading...
McDonald's Integrated Marketing Campaign
This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relev Continue Reading...
Relationship Marketing Program
Relationship Marketing
The idea of relationship marketing has been the .prime focus of many businesses and the trade oriented organizations of late. There has been an upsurge in competition with more players getting i Continue Reading...
Microsoft Vista
Physical vs. Digital Products -- Physical products are those that can be touched, felt, have physical presence, must be produced, warehoused, packaged, shipped and purchased. However, physical products are most certainly not limited Continue Reading...
On the other hand customers are attracted to online shopping because it's convenient, offers broader selection of commodities, the prices are competitive and a lot of information is accessed. In conducting business between the consumer and the corpo Continue Reading...