Marketing General Economic Environment Mattel Incorporated's general economic environment in the United States is favorable, since the income distribution among U.S. consumers of Mattel Inc. products are relatively higher compared to other regions Continue Reading...
Products Liability Research: Mattel Inc. is a company that was founded in 1944 by Elliot and Ruth Handler that designs, manufactures, and markets a huge range of toy products. The firm is headquartered in California with its core product lines inclu Continue Reading...
Mattel Toy Company was "born" in 1945. Owners, Ruth and Elliot Handler and Harold (Matt) Matson began the company out of a garage workshop in Southern California. The name,"Mattel" was a joining of "Matt" for Matson and "Ell" for Handler, thus the n Continue Reading...
It is worth noting that like many companies, Mattel has grown since its inception largely on the basis of population growth. Not to take anything away from Mattel's products, but the population of the world and its wealth have increased substantiall Continue Reading...
Mattel Analysis The History, Operations, and Structure of Mattel, Inc. Founded by Ruth and Elliot Handler and Harold ("Matt") Matson in 1945, Mattel, Inc. has grown from its origins as a humble picture-frame manufacturer operated from a garage to b Continue Reading...
Mattel Manufacturers of products that are aimed at children do have a special obligation with respect to their products and the marketing thereof. Considerable controversy has erupted as the result of advertising to children. Children are impression Continue Reading...
Ethical Behaviors of Mattel in the Toy Industry The ethicacy of corporate behaviors are influenced by a myriad of factors yet most strongly reflect the internal culture, alignment of leadership to vision, and accumulated trade-offs made by managemen Continue Reading...
Capital Structure Analysis: Mattel, Clorox and MGM Resorts According to a report in the Journal of Applied Economics, companies with earnings/price ratios that are higher than their estimated after-tax borrowing costs, like Mattel, demonstrate that Continue Reading...
duty-based or deontological ethics will be defined and applied to Mattel Inc.'s case. Duty-Based Ethics Duty-based or deontological ethics deals with what individuals do, rather than the outcomes of their doings. Its key tenets are: Do what is et Continue Reading...
1. Introduction Founded by Jack Friedman, JAKKS Pacific “designs, produces, markets and distributes toys and related products, pet toys, consumables and related products, electronics and related products, kids indoor and outdoor furniture, and Continue Reading...
Mattel Inc.'s case study with regard to the principle of corporate social responsibility (CSR). Corporate Social Responsibility CSR requires the engagement of a corporate accountability vision to a broad array of stakeholders, aside from investors Continue Reading...
Last year, China also was the source of 81% of the counterfeit goods seized by Customs officials at ports of entry in the United States -- products that typically are not made according to the standards on the labels they are copying (Lipton 3). In Continue Reading...
International Business Introduction As a Western manufacturing company of English Language products considering a major investment in one of the BRICS countries—preferably China—it is advisable that the company first possess an assessment Continue Reading...
Branding Barbie Brand Introduction Barbie is a well-known style doll brought to existence by the U.S. toy-company called Mattel, Inc. And was started in 1959. The brainchild behind Barbie is Ruth Handler who happened to be American businesswoman. Continue Reading...
Introduction A change management plan to implement a new process in the workforce to allow for a business to provide more personalized service is needed in the retail industry (Aloysius, Hoehle, Goodarzi & Venkatesh, 2018). Brick and mortar store Continue Reading...
Superheroes Ruba Superhero Shows and Its Effects on the Behavior and Thinking of Audience Since childhood, people had been exposed to different forms of media, which can be in the form of broadcast (radio and TV), print, and film media. Of all the Continue Reading...
, Target Stores Inc. And Mattel Inc., are growing increasingly nervous about open threats of a work stoppage by dock workers at the Ports of Los Angeles (Greenberg, 2002). They actually turned to congress in hopes of preventing a strike. There appear Continue Reading...
Question 1 Background: A relational contract can be described as “informal agreements and unwritten codes of conduct that powerfully affect the behavior of individuals, clearly emphasizing the informal nature of contracts.” (Ho?hn 35) The Continue Reading...
World-Wide Concepts, Inc. (World-Wide): Risk avoidance Because World-Wide Concepts, Inc. is an internationally-based company with operations in a wide variety of sectors spanning across the developing as well as the developed world, it must proceed Continue Reading...
Human Resources -- Technology and in-House Pay Administration The selection of a provider for in-house wage/salary and benefits administration is difficult but necessary for modern business. After comparing Oracle and ADP, one can rightfully conclud Continue Reading...
21st Century Leadership What does leadership mean today? The 21st Century environment presents totally different challenges and needs from the previous centuries with regards to leadership. Studies have shown that emotional and social intelligence a Continue Reading...
Organization Development and Change Process Merger and acquisitions refer to the combinations of two or more companies forming a new company. In other words, mergers and acquisitions (M&A) are the strategic move of corporate organizations dealin Continue Reading...
International Association of Amusement Parks and Attractions (IAAPA) 319 million people attended Americas 450 amusement parks, which grossed over $9 billion in revenues in the year 2001.1 ("The U.S. Amusement Industry," 2002) Amusement Parks are an Continue Reading...
JAKKS Pacific’s Strategy JAKKS has largely been seeking to expand and further consolidate its position in the market via strategic acquisitions and offering of numerous classes of products that appeal to a wide client base. As a matter of fact Continue Reading...
Executive Compensation Sometimes it seems that the salaries executives make at big corporations are entirely out of proportion with the value added to the firm by their being on the payroll. It makes sense that if someone, anyone, makes a certain w Continue Reading...
Marketing in Healthcare Catholic Healthcare West Catholic Healthcare West (CHW) is a not-for-profit healthcare organization serving parts of Arizona, Nevada and the majority of California. With 42 hospitals it is the largest Catholic hospital syste Continue Reading...
Non-Price Barriers to Entry In the OEM business, ongoing contracts are a strong driver of future sales. Once Larson becomes the battery supplier for a company, it can build a strong relationship with that company. The result will be a non-price ba Continue Reading...
Life lessons, relationship lessons, even artistic, music, and performance sharing could take place (imagine, a NeoPet "Grease" production using a global cast)? Conclusions and Implications -- NeoPets obviously provides a niche about which some con Continue Reading...
