He has always kept his focus on the high society types, and has only in the past decade reached to a broader market of young consumers.
In conclusion, Oscar de la Renta is one of the premier designers in the world, and his name will carry on long a Continue Reading...
Sustainability in Fashion
This study seeks to answer the question of how the concept of sustainability applies to local fashion production and to explain the connection between global fashion industries and fast fashion business to the sustainabili Continue Reading...
Price Lines
Moderate price-line group encompasses dresses, sports apparel, mass-advertised brands and career wear brands. Moderately priced brands include Gap, Levi's, Land's End, Nine West, and Van Heusen. Their products are just one step above th Continue Reading...
Holt Case
Holt Renfrew
Holt Renfrew Toronto Storefront (Isaido, 2010)
Galen Westond overseas the Wittington Group which is the company's owner. Holt Renfrew is a high-end retailer in Canada with ten stores located in seven different metropolitan a Continue Reading...
Target Audience and Competition
Introduction and Major Consumer Influences
It is very important to understand the psyche of a growing young woman who is taking her first steps into womanhood, and how this would help in explaining the target market Continue Reading...