PepsiCo organizational change caused by Aquafina water

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PepsiCo Organizational Change Caused by Aquafina Water Essay

Bottled portable water was not a significant product in the beverage industry in the US two decades ago. The industry was dominated and controlled by such giants as Groupe Danone SA’s Evian and Nestle SA’s Perrier. By 2002, the industry w Continue Reading...

Commodity Chain Analysis: Water Commodity Term Paper

Though municipal untreated tap water can be used for premix (as opposed to post mix when soda syrup was mixed on site) that comes from the beloved soda fountain in most restaurants the marketing of the Aquafina brand is still likely to be present an Continue Reading...

PepsiCo Organizational Change Caused by Aquafina Water Essay

Commodity Chain Analysis: Water Commodity Term Paper

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