Marketing is a multi-faceted discipline within business that incorporate a wide number of theories, philosophies and techniques. All are geared towards a simple objective -- to increase sales. This paper will examine some of the key issues in marketi Continue Reading...
Sales Strategies: These are simply the strategies that help the sales staff know how it would go about achieving its targets. There is usually more than one strategy at work at any given time. For example Kudler can use direct marketing, door to d Continue Reading...
I believe it is ethical to target the uninformed consumer. Let me state up front that this does not mean targeting such consumers with lies; dishonesty is unethical. What it means that whether a consumer is informed or not is not relevant to the role Continue Reading...
Ethics in the Workplace Organizational ethics is an area that is gaining increased importance in formal professional education. Ethics are moral rules that guide the behavior and conduct of an individual. Since ethics are shaped by personal factors Continue Reading...
Aside from the previously mentioned policies, the Intel ethic code also contains reference to intellectual property, gratuities, reciprocity, publicity, small and minority suppliers, controlled substances, environment, health and safety. The intell Continue Reading...
Therefore, corporations have had to change their viewpoints and start looking at the long-term consequences of their behavior, as well as looking at the bottom line. Businesses also have to be concerned because consumers have also become aware of e Continue Reading...
We may act according to our personal principles, or we can act according to our common sense. I tend to use my common sense rather than personal prejudice when making ethical decisions. Question 4: My ethical reasoning entails that I would careful Continue Reading...
Ethics are often stronger than the laws of the land. Laws are cobbled together by special interests and have little to do with right and wrong, or personal ethical codes. For most people, their own personal codes of ethics will be stronger than the l Continue Reading...
Ethics are "an individual's personal beliefs about whether a behavior, action, or decision is right or wrong" (Griffin, 2010). Is everyone considered a manager? Why, or why not? The traditional functions of management include planning, organizing, s Continue Reading...
Ethics Consider the three purposes of morality treated in Chapter 1. Which of these would it be easier for utilitarianism to fulfill and which could well be more difficult for that system to fully meet? Of the three purposes of morality treated in Continue Reading...
.." And "The probability that my peers would undertake the same action is...." It is the difference in the responses given to these two questions, as captured on a seven point Likert scale, that is the measure of the social desirability response bias Continue Reading...
Jet again this is one of the fundamental lessons of ethics, and that is when the balance of advantage leans too far to one side, unethical advantage occurs (Josephson, 2010). This was a tough lesson to learn for AIG as it was the catalyst of salary Continue Reading...
Ethics Memo Ethicacy of Five Hour Energy "No Crash Later" Claims Recently consumer rights groups are gaining greater traction in the media with their claims that Five Hour Energy's claims of "no crash later" are inaccurate, and at worst, overstated Continue Reading...
Fox, R.F. (2001, November). Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being. USA Today, Volume 130, Issue 2678, 62. The author discusses different types of advertising Continue Reading...
Ethics Lapse Business Ethics Mattel: Five lessons learned from its ethical lapse In the 21st century globalized economy, it is not uncommon for companies to use outsourcing to keep costs under control. This is particularly true regarding relativel Continue Reading...
Ethics of Marketing Research in the Internet Era Increasingly, management is being taken to be a critical production factor alongside the other factors of production. It therefore follows that the success of a business enterprise is largely hinged o Continue Reading...
In recognition that these t-shirts might be found to be objectionable to many young women, who are among our best customers, we contacted Heather Arnet, Executive Director of the Women & Girls Foundation, and offered to discuss the issue with th Continue Reading...
However, there are often no rules, or weak ones, and that can create an ethical dilemma on the part of marketers. They must decide for themselves what lines they want to cross, and set their own codes of ethics. Where rules only provide guidelines, Continue Reading...
; Duquenoy, P. And Whitehouse, D. (1999) Ethics and the Governance of the Internet - to Promote Discussion Inside the IFIP National Societies. IFIP Framework for Ethics of Computing. September 1999. Online available at http://www.info.fundp.ac.be/~jb Continue Reading...
Ethics and Social Responsibility General Motors General Motors (commonly known as GM) is an American multinational automobile manufacturer. It is the world's largest corporation in the automotive industry with respect to unit sales. GM is headquart Continue Reading...
Ethics The employee is faced with ethical requirements throughout their workday that must be met with knowledge and a trained attitude. Workplace ethics is one of the most crucial elements whether the person involved in an ethical dilemma is a high- Continue Reading...
Creativity and good research is key -- not strategies that solicit information from the consumers in unfair ways or make promises about the products that are not valid. These unethical methods are not good business practices, as consumers will soon Continue Reading...
Ethics LC1: Contribution Margin and Break-Even Point The contribution margin is the difference between a company's sales and its variable costs (Peavler, 2014). It measures a company's ability to maintain its variable costs at low levels. In other Continue Reading...
Ethics at Apple Apple has been for some time now the leading manufacturer of innovative wireless technologies, including the iPhone, the iPad, iPods, and Macintosh computers that do more and set the table for other manufacturers to emulate "Mac" inn Continue Reading...
The controller's objectives in this situation are to accurately reflect the state of the business; the president's request runs directly counter to this objective. c) The controller should not be concerned with Ruiz Co.'s growth rate. The duty of t Continue Reading...
The housing market was already strong, but the elimination of practical reasons for validating lender information opened several doors very wide, each with an unpleasant surprise hidden behind it. First, because realtors earn their commissions base Continue Reading...
Looking at the consolidation of real estate locations and cores sites, HP "consolidated 85 data centers into just 6; driving key initiatives in areas such as energy efficiency, capacity utilization, 24x7 resiliency and service automation. As HP's t Continue Reading...
In the former approach, tradable goods, money or services are exchanged between buyers and sellers at a rate that is agreeable to all parties. This approach assumes both the buyers and sellers have enough money, services or goods to have their needs Continue Reading...
Ethics of Selling on eBay When first examining the inventory of items available on eBay, I was impressed by the degree to which there is freedom to sell almost any kind of item. eBay is a service, and a means for individuals to buy and sell the item Continue Reading...
(Southwest Airlines Corporation) The employees are always put first at Southwest Airlines, and according to the CEO Herb Kelleher, who was responsible for founding the company Southwest Airlines, the philosophy that employees come first is deeply e Continue Reading...
Ethics for Non-Profits Introduction century ago, corporate social responsibility was an idea whose time had not yet come, and companies were free to treat their employees as badly as they could get away with and cause nearly unregulated environmenta Continue Reading...
ETHICS plays an important role in many areas of our business world. Take direct selling, for instance. How can you tell the difference between a legitimate business and a disguised pyramid scheme? To answer this question, we need to back up and look Continue Reading...
Ethics Computer Marketing Tobacco Dilemma After returning from Ohio on a road trip, some friends informed us that on the way back home while gassing up, they were asked by kids on two different occasions to buy them some cigarettes. Our friends to Continue Reading...
Walker and Clark propose active use of clinical supervision through facilitation, rather than directive approaches and discuss ten cues of seemingly insignificant acts that may lead to problems, such as gift-giving, sale of goods, self-disclosure on Continue Reading...
Ethics of Legalizing Marijuana In recent years, there has been a significant amount of debate as to whether or not the possession and usage of marijuana should be legalized. Several issues revolve around this topic, not the least of which are the pe Continue Reading...
Ethics of Accommodating Religion As the diversity within businesses increases at an alarming pace with the entire world transforming into a global village, employers, employees and legislators are all concerned about accommodating religious beliefs Continue Reading...
Ethics Game The simulation presents some of the ethical issues involved in selling a product overseas. Safety standards are one of the key issues that was raised in the simulation, in particular the question of how to deal in countries that have low Continue Reading...
Ethics and Firm's Goals Agency Problems: The shareholders of a corporation are its owners, and these oweners control management by electing a board (with most smaller shareholders voting "by proxy" or not really voting at all) that oversees the exec Continue Reading...
Those guidelines must be respected in all instances -- every manager will feel as if his or her current crisis is the one sufficiently dire to contact an employee on vacation. If vacations become extensions of the office, the spiritually enriching a Continue Reading...
Arguably the deficiencies in processes and technologies throughout the distribution channel enable the unethical sharing of digital property by consumers in the first place. it's as if the incompetence of these channel partners' platforms, either f Continue Reading...
