Saturn's Pricing Strategy The Unique Project - Saturn The Saturn Project was an experiment by General Motors to stop the heavy loss in terms of sales that GM was undergoing to the Japanese car manufacturers. This was an attempt to manufacture and m Continue Reading...
TOYOTA'S PRIUS With the increased level of awareness of the environment, automotive car manufacturers vie on the viability of selling environmentally hybrid cars. Leading this group are Honda and Toyota. The following is a market analysis of the pos Continue Reading...
U.S. Automotive Industry Chosen industry: automotive industry is the focus of this analysis. More emphasizes are made on the large -- scale automobile manufacturers. This is because of the inherently interesting industry as a result it being compe Continue Reading...
12. It has not been implemented in a wide enough spectrum to really gain the attention of parents on a national level. 13. Marketing towards one single brand image sometimes limits a company's capability to market its diversified product line. 14 Continue Reading...
Marketing Techniques That the Automobile Industry Uses on the Internet The purpose of this discussion is to provide an analysis of the various marketing techniques that the automobile industry uses on the Internet. We will explore sites of automobil Continue Reading...
General Motors was founded in 1908 and has been the largest manufacturer, designer, building and marketer of cars and trucks throughout the world since 1921. It sells vehicles in more than 200 countries worldwide and maintains assembly, manufacturing Continue Reading...
Toyota Prius In the case study, Toyota Prius customers sought to achieve different kinds of goals, which the Prius was able to meet, hence helping its customers achieve these specific goals. Prius customers have a mix of immediate and long-term purc Continue Reading...
Because transportation infrastructure and services are important components of the urban system, they need to be sustainable and contribute to economic growth rather than harm the people that rely on them for their livelihoods. According to Asri and Continue Reading...
One's experience with a product builds that attitude, and trial samples become more effective than advertising itself, especially in the early stages of building a strong brand. Brand name recognition is important especially when a company is using Continue Reading...
The economic environment is difficult. The United States may finally be showing signs of emerging from recession, but the recent economic difficulty has taken its toll of Ford. Following the short-lived spike provided by the 'cash for clunkers' pro Continue Reading...
Marketing Report Summary & Approach The author of this report has been asked to prepare a report central to some marketing concepts and questions. The first question asks the author to compare and contrast the promotional strategies that are use Continue Reading...
The former might be, 'What specific...' [while] Less structure might be exemplified by: "Please respond to the following in your own words: I....'" (Dereshiwsky, 1999) in addition: adding some open-ended items such as these to a more traditionally Continue Reading...
