This can for example relate to customer relations and service. When a company is well-known for its excellence of customer service, customers tend to return. This is also a very good vehicle of word-of-mouth advertising. Satisfied customers tend to Continue Reading...
IFRS and U.S. GAAP The U.S.' GAAP and the IFRS serve the same functions. IFRS and U.S. GAAP provide a system of principles of accounting, which is used to draft financial statements. IFRS is used among countries in the developed world while GAAP is Continue Reading...
Some mergers and acquisitions (M&as) did not generate any goodwill because they were accounted for using the pooling-of-interests method. In 1969, Leonard M. Savoie (then Executive Vice President of the AICPA) stated that he expected the then-pr Continue Reading...
