Target
Retailer name, history of operation
Classification of Retailer
The Target Customer
Competition
Analysis of Store Building
Promotional Techniques
Method of Management
Selling Methods
Merchandise/Service Mix
Customer Services Offered
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The Price-Sensitive Affluents, Wal-Mart has learned (Wal-Mart Annual Reports) is more interested in finding an exceptionally good deal and not necessarily concerned about the shopping experience. This is particularly true as one of the strongest fac Continue Reading...
Corporate Mission
As the largest mass merchandiser in the world, Wal-Mart's work in supply chain execution, research, and policies defines best practices for the broader high volume retailing industry worldwide. Wal-Mart is comprised of three oper Continue Reading...