Toothpaste is never just toothpaste, a dress is never just a dress, a car is never just a car in those economies where consumers have demand for a variety of options and the ability to consume a selection of products and services. There are several e Continue Reading...
The boy just stood there staring at the pile of clothes and cat food and bows. I went over and asked him if I could do anything but he told me that he was used to it. I wasn't actually all that surprised by his answer.
And so I ask myself: Which st Continue Reading...
Interrelationship of Self-Perceptions, Culturally-Based Perceptions, Impressions, and their effects on Leadership Abilities
Humans have the most highly organized social structure of any creature on earth. In an attempt to ascertain our relative posi Continue Reading...
Marketing Shampoo -- Selling sex with soap suds
Shampoo's main function as a product may be to clean hair, but when it comes to advertising, no form of marketing succeeds more potently to sell this cleansing product to women than the marketing of fe Continue Reading...
Marketing Strategy of Wal-Mart Retail Chain: An Analysis
Wal-Mart's history is an example of innovation, leadership and success in a company. It began as a single store in Rogers, Arkansas in 1962 and has become the world's largest retailer (Slater, Continue Reading...