Urban Outfitters Continuing Case Study Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image The reasons for stores like Urban Outfitters to be able to create such a culture are their ability to operate with low and Continue Reading...
Urban Outfitters Case Study Urban Outfitters has defined a highly differentiated and unique shopping experience, supported by the eclectic and highly varied store layouts and merchandise strategy. This approach to retailing appeals to the individual Continue Reading...
Exclusivity for these groups signals uniqueness. In a creative and individualistic society such as America's, uniqueness has cachet and value to the consumer, so any fashion item that can convey this uniqueness will also have value. Exclusivity als Continue Reading...
Since the supply is being specifically restricted, only a price increase could occur. Thus, creating exclusivity creates value to the seller. The third reason why exclusivity is valuable is that it creates differentiation (Finkelstein, 2009). Diffe Continue Reading...
